One of the papers I re-read lately is Clay Shirky's landmark speech at ETech in 2003 "A group is its own worst enemy" where he identifies 4 principles for social software/social network design. These principles are every bit as relevant today as they were 5 years ago.

The current focus on 'social networking' might make us think we should spend most of our efforts warming up distant relationships and creating new ones. However it would be a big mistake to neglect the relationships we already have. We can learn a lot about relationship ecosystems from Jim Henson the inventor of the Muppets.

Auren Hoffman, chief executive of Reputation Technology company Rapleaf, writing for BusinessWeek, reviews how the current presidential candidates have become exceptionally adept at "microtargeting" persuadable voters and in using the latest social media software to go beyond seeking traditional support ("give us your money and vote") towards also seeking active advocacy ("call three swing voters").

I have been checking out Agna a neat little free social network analysis (SNA) tool which runs on both PCs and Macs (on top of Java). Agna allows social network data (directly input or imported from external systems) to be displayed, manipulated and analysed graphically in a number of ways/styles and is very easy to install and use. Agna is a great way to get into SNA.

With the explosion in social software and the recognition that these types of systems need to reach critical mass to survive and prosper it is amazing that so few people seem to be applying the well-established philosophical principles of living systems (autopoiesis) to design for sustainability.

Sometimes the simplest ideas are the best – in this case automatically ‘triaging’ inbound email by user defined importance. SNARF allows the user to design their own personal email importance criteria such as the "number of emails sent to me in the last month".

An essay by Stuart Jeffries in The Guardian shows why it is important to have good friendship rings as well as strong social/business networks and how to tell the difference.

The current focus on ‘social networking’ might make us think we should spend all our efforts warming up distant relationships and creating new ones. However it would be a big mistake if we neglected the relationships we already have. We can learn a lot about relationship ecosystems from Jim Henson the inventor of the Muppets.