Ants interact using a system known as pheromones, involving sending 'chemical messages' to their community through smell and taste. It is also one of the oldest and most sophisticated forms of group communication on the planet with many features today's mobile and virtual teams would die for!

In the ground-breaking book Communities Dominate Brands, Tomi Ahonen and Alan Moore introduce a new generation of technology users: Generation C (C stands for Community). If you have some Gen-Cs on your team you are ideally placed to take advantage of bioteaming principles and here is how you can spot them.

Biological teams make extensive use of short messages as their main means of communication: Ants use chemical messages, Bees use visual messages conveyed through dance and Dolphins use sonar, however most human teams seem to have forgotten their Messaging Instincts.

Pheromone-based messaging is the oldest and most evolved form of biological signalling using chemicals to communicate through smell and taste. Today’s virtual teams and mobile groups can use it to improve the way they use email, messaging and presence-aware technologies.

Copying biology's instant broadcasting systems

One of the things we learn when we study biological teams is that the communications used are designed to instantly reach the intended recipients wherever they are. For example, many forms of social insect communications are chemically based with the intensity and longevity of the scent (and the wind direction) determining who gets the message. In other words biological communications tend to be 'instant broadcasts'.