Articles Tagged With: "Behavioural Economics"

Behavioural Economics can predict irrational human behaviour

Behavioural Economics can predict irrational human behaviour

I have been reading about Behavioural Economics (and Behavioural Finance) through the excellent 8-minute summaries from iminds.com. BE explains why we are systemically and predictably irrational in our economic decisions and introduces 2 terms "Bounded Rationality" and "Bounded Willpower" as limits to rationality within which we all operate.


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KenThompson

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