Bioteams develops unique Social Media Impact Forecasting Simulator
The Business Social Media Impact Forecasting Simulator is fully web-based and supports the development and deployment of multiple content/media over multiple channels (such as Twitter, Facebook, YouTube, LinkedIN, Web and email) to a defined schedule. The tool requires Adobe Flash and also runs well on Android Tablets.
A key aspect of the simulator is that, as well as forecasting all the key social interactions such as views, likes, reposts and follows, it also estimates the costs and the value to the organisation of the campaign and shows how this develops graphically over time. It is possible to profile campaigns over time to allow build-up periods and to tailor channel response rates, for example, to allow for seasonality and other temporary factors such as advertising campaigns.
The free version of the simulator is fully functional but is limited to 6 month campaigns, 4 content types and 4 owner channels. The full version of the tool as well as being unlimited in this respect also provides full reports and charts plus the ability to tailor the tool, run weekly campaigns and import from and export to Microsoft Excel.
The simulator is ideal for organisations who are managing their own social media campaigns and for agencies and consultancies who are planning and managing social media campaigns on behalf of their clients.
View a short Screencast of the Simulator.
Download a 1-page factsheet of the simulator.
For further enquiries contact ken.thompson at Bioteams.com.
Bioteams Books Reviews
In a just published book Work Goes Mobile by Michael Lattanzi, Antti Korhonen and Vishy Gopalakrishnan, authors of Nokia’s mobility master plan, propose a very useful application profiling scheme to establish the degree to which a business could exploit mobile technologies in their broadest sense. This approach would also be very useful for establishing the support requirements for virtually networked teams.