Why you should apply Living Systems Theory to Social Network Design
Autopoiesis is the word!
In essence these two mould-breaking Chilean biologists argued that a living system should not be defined in terms of its attributes (e.g. growth or reproduction) which ran counter to the common practice of the time.
Maturana and Varela wanted to define living systems in a more philosophically independent way by suggesting that a living system is one "whose only products are itself" - which is actually massively profound if you think about it.
They went on to suggest that there are 4 key aspects of such a living system represented graphically in the symbol above:
The 4 components of a "living system"
- The Boundary
Represented by the outer circle. The Boundary of a living system is open to energy but closed to foreign materials - i.e. it's a semi-porous boundary rather than a rigid boundary.
- The Processes
Represented by the Arrow on the boundary to indicate that the boundary and the processes are one. The boundary is the 'being' and the processes are the 'doing' of a living system.
Living Systems Theory suggests that a living system must have a complete set of processes within the system boundary to sustain itself - this is a crucial concept of sustainable systems design.
- The Nervous System
Represented by the Inner Circle with the arrow. The Nervous system is the connection between external events and the internal processes of the living system.
- The Communication Channels
Represented by the two arrows outside the main circle. This represents the 2-way communications between the living system and its external environment.
Living systems are "plastic" which means that they co-evolve through communications with other living systems and their external environment. My favourite example of co-evolution is my feet and my shoes: my feet impact my shoes(wear) and my shoes impact my feet (blisters).
The 3 nested levels of system within a social system
I contend that we can apply living systems design to social systems.
This is still a much-debated topic in the living systems research community but the majority of people would broadly agree with the statement I just made.
Fritjof Capra, in his excellent and wide-ranging book "The Hidden Connections" eloquently argues the case that social systems such as organisations and networks are not just like living systems - they are living systems! For more on this click here
Now when we think of a social system there are really three nested systems:
- The Individuals
- The Groups the individuals belong to
- The System the Groups belong to
We have to apply Living Systems theory to each of these systems to determine if the overall system has the right components for sustainability.
Applying living systems concepts to social systems
For example if we apply the Living System concepts at an individual level within a social system I would interpret the system components as follows:
* Consider how well the individuals Identity and Reputation is defined and maintained?
* Consider how well the individual can manage both their Private space and their different kinds of Open Space (to the rest of the group and beyond)
* Identify the processes which are available to each individual within the social system
* Establish if these processes form a complete set which meets the individuals needs (how do you know?)
The Nervous System
* Identify the Events the individual wants to be notified about plus any automated processes this should trigger
* Is there a complete mapping between Events and Processes or are there missing events or processes?
The Communication Channels
* Identify the channels by which the individual can communicate with the other individuals both within and outside their groups
* Are they sufficient and appropriate?
In a similar manner we can also interpret these concepts at the Group Level - in this case the 4 components each have different meanings.
For example: The Boundary is about the Identity of the Group and the rules by which individuals may participate in the group (e.g. categories of membership with their rights and obligations)
When we apply the Processes Component at the Group System Level it raises for me the question of roles in social networks and the interaction between them.
In Tom Quick's (University College London) excellent Introduction to Autopoiesis Tom suggests that:
'in crude terms a system is autopoietic if the bits and pieces of which it is composed interact with each other in such a way as to continually produce and maintain that set of bits and pieces and the relationships between them'.
A personal theory which I am developing, based on this concept (referred to the closure of the nervous system) proposes that:
1) Each role in a social network should be defined not in terms of its outputs or objectives but instead in terms of the transformations (and instantiations) it makes to the other roles in the system.
2) Collectively the role interactions should create a positive feedback loop in the sense that each role is fully defined in terms of its interactions with other roles.
Finally we can go on to interpret these 4 living system principles at the overall System or Ecosystem level....etc
So are your social systems growing or dying?
I suggest that it is essential for social system designers to review their 'systems' at all three levels using the four living system components to establish whether they meet the criteria for "living system" or not : they might be in for some surprises!
THIS ARTICLE WAS PREVIOUSLY PUBLISHED ON BIOTEAMS.COM IN JULY 2007.
About Ken ThompsonKen Thompson delivers keynote conference speeches, workshop facilitation and in-house consultancy in four key business areas:
- Creating High Performing Teams in enterprises including Virtual and Mobile Teams (based on the Bioteams Book)
- Establishing effective Collaborative Business Networks enabling companies to co-operate effectively in areas such as sales and product development (based on the book - The Networked Enterprise)
- How to use the latest social media technologies including blogging and online communities to promote enterprises, brand, organisation or event
- Development of graphical on-line interactive Business Dashboards and What-if Simulators for organisations to support Performance Improvement, Strategy Development and Executive Team Development.
Bioteams Books Reviews
Networks competing with networks is the future for supply chains. Harvard Professor Marco Iansiti in his book "The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation and Sustainability" predicts that the future business competition will not be between companies or even supply chains but between networks.