Astute Labs: Community Engagement through Mobile Apps

Astute Labs is an exciting Belfast-based software start-up in the mobile app building space with a particular emphasis on large communities such as schools. They have only been going about 12 months but have already secured a large number of customers globally and just raised their first round of private investment.

Titanic Signature Building

Astute Labs have gotten a lot of media coverage lately so earlier this week I cornered CEO Richard Johnston over a cappuccino in the café at the NI Science Park to see what all the fuss is about. Read the full interview for UTV


Key Facts about Astute Labs

Company: Astute Labs - Mobile app publishing for communities

Products: Mobile app publishing for communities

Websites: www.astutelabs.com www.schoolappkit.com

Location: NI Science Park, Titanic Quarter Belfast

App Screenshots

SchoolAppKitScreenShot.png


App Functionality Chart

The chart below shows how School App Kit covers three critical types of community communications - Urgent, Important and Casual:

School App Kit Positioning


App Competitive Positioning

The diagram below shows how School App Kit positions itself at their sweetspot which is the convergence of web, mobile, community and push technologies:

School App Kit Competitive Positioning


Useful Links

Radio Interview with Richard Johnston : Radio Ulster. Fri 10 Feb 2012.

NI Science Park Bio on Astute Labs


Summary


Astute Labs provide mobile publishing toolkits which allow large communities such as schools to stay in constant touch with their members and stakeholders.Astute are very open for collaboration and if you are a large community owner anywhere in the world seeking a strategic technology partner you should consider them.



About Ken Thompson

Ken Thompson delivers keynote conference speeches, workshop facilitation and in-house consultancy in four key business areas:

  1. Creating High Performing Teams in enterprises including Virtual and Mobile Teams (based on the Bioteams Book)
  2. Establishing effective Collaborative Business Networks enabling companies to co-operate effectively in areas such as sales and product development (based on the book - The Networked Enterprise)
  3. How to use the latest social media technologies including blogging and online communities to promote enterprises, brand, organisation or event
  4. Development of graphical on-line interactive Business Dashboards and What-if Simulators for organisations to support Performance Improvement, Strategy Development and Executive Team Development.


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