RepKnight creating a storm in social media monitoring
RepKnight allows you select keywords to be monitored across all the social media channels and captures all new conversations involving these topics within ten seconds of them occurring anywhere in the world. This information is summarised and presented graphically on a timeline on a dashboard which shows not only the volumes but also colour codes them according to the "sentiment" - negative, positive or neutral showing you instantly who is talking about what, what the trends are and what the sentiment is.
That's only the start of it however. .... Read my interview for UTV with RepKnight CEO John Reid
Conclusions: RepKnight is one to watch!
RepKnight is a smart company with a very well differentiated market proposition. RepKnight are in a hot space but have proven they have a bankable proposition by their ability to win major customers so early in their evolution. The competition is fierce, with the likes of Radian6 and DataMinr, but RepKnight have stolen a march through their positioning in the high-volume real time automated sentiment analysis space. If John Reid and his team can keep focussed then there will be no shortage of potential suitors among the global media players.
RepKnight Dashboard for US Republican Party Primaries (Keyword: GOP)
RepKnight Dashboard for the Occupy Protests (Keyword: Occupy)
More Info and links about RepKnight
RepKnight website: http://www.repknight.com/
Start-Up Interview: RepKnight CEO, John Reid (Synci NI: April 2011)
See also my article on Building an Integrated Social Media Dashboard.
About Ken ThompsonKen Thompson delivers keynote conference speeches, workshop facilitation and in-house consultancy in four key business areas:
- Creating High Performing Teams in enterprises including Virtual and Mobile Teams (based on the Bioteams Book)
- Establishing effective Collaborative Business Networks enabling companies to co-operate effectively in areas such as sales and product development (based on the book - The Networked Enterprise)
- How to use the latest social media technologies including blogging and online communities to promote enterprises, brand, organisation or event
- Development of graphical on-line interactive Business Dashboards and What-if Simulators for organisations to support Performance Improvement, Strategy Development and Executive Team Development.
Bioteams Books Reviews
Ori Brafman introduces his forthcoming book, “Sway: The Irresistible Pull of Irrational Behavior” by sharing a very sobering tale which illustrates how even the most trusted professionals (airline pilots) can depart wildly from the rational under certain pressure conditions.