Personal Management Software destroys internet authenticity
Stumble It!
A real person using the internet. Unfortunately we can no longer assume what we are reading is written by one of these creatures.
Photograph: Jeff Blackler/Rex Features
The article reports that:
Companies now use "persona management software", which multiplies the efforts of each astroturfer, creating the impression that there's major support for what a corporation or government is trying to do. This software creates all the online furniture a real person would possess: a name, email accounts, web pages and social media. In other words, it automatically generates what look like authentic profiles, making it hard to tell the difference between a virtual robot and a real commentator.
Read The need to protect the internet from 'astroturfing
About Ken Thompson
Ken Thompson delivers keynote conference speeches, workshop facilitation and in-house consultancy in four key business areas:- Creating High Performing Teams in enterprises including Virtual and Mobile Teams (based on the Bioteams Book)
- Establishing effective Collaborative Business Networks enabling companies to co-operate effectively in areas such as sales and product development (based on the book - The Networked Enterprise)
- How to use the latest social media technologies including blogging and online communities to promote enterprises, brand, organisation or event
- Development of graphical on-line interactive Business Dashboards and What-if Simulators for organisations to support Performance Improvement, Strategy Development and Executive Team Development.
Tags: Astroturfing, virtual communities
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Bioteams Books Reviews
The 5 personal change barriers instant test
How to identify someones main worry about a coming change. I found this technique in a book a long time ago – "The Secret Language of Success: Using Body Language to Get What You Want" by Dr. David Lewis (1989). I confess I never got round to testing it properly but it sounded intriguing so I pass it on - "buyer beware".
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