Social Media Optimization Simulator Game
One of the biggest challenges for any Enterprise today is Social Media Optimisation, defined as "a set of methods for generating publicity through social media, online communities and community websites." The Social Media Optimization Simulator Game lets you instantly 'what-if' the effects of different social media activities (blogging, tweeting etc) on your enterprise.
This Simulator allows you to run Social Media/New Media Marketing for an enterprise quarterly for a period of 12 months.
Each quarter you decide what percentage of your social media marketing budget you will invest in each of 6 key social media activies and the tactics/strategy you will use to implement each of them.
Each social activity is effective in different ways in its ability and speed to a) attract, b) engage, c) develop and d) retain "Active Contacts" (defined in a user configurable table):
1. Email Marketing
4. Online Communities
5. Multimedia Marketing (video and audio)
6. Tracking and Connecting with important Trends
Each "active contact" has an associated quarterly revenue and profit (definable by the user) and the goal of the simulation is to maximise your number of Active Contacts PLUS their Cumulative Profit to your enterprise.
NOTE: each of the 6 activities has a minimum threshold level (set here to 10%) which if you go below in any quarter will start to cause you problems!
To run the Social Media Optimization Simulator Game
About Ken Thompson
Ken Thompson is an expert practitioner in the area of bioteaming, swarming, virtual enterprise networks, virtual professional communities, virtual teams and management simulation and has published two landmark books:
Bioteams: High Performance Teams Based on Nature's Best Designs
The Networked Enterprise: Competing for the future through Virtual Enterprise Networks
Ken writes the highly popular bioteams blog which has over 500 articles on all aspects of bioteams (aka organizational biomimicry) - in other words how human groups can learn from nature's best teams.
Ken is also founder of an exciting European technology company Swarmteams which provides unique patent-pending bioteaming technologies for all shapes and sizes of groups, social networks, business clusters, virtual/mobile communities and enterprises. Swarmteams enables groups to be more responsive and agile by fully integrating their mobile phones and the web with bioteam working techniques.
The latest Swarmteams implementation is SwarmTribes which helps social object owners (e.g. musicians/bands, sports teams, film-makers) and good cause sponsors (e.g. Volunteering, Environmental, Public Health) to form unique collaborations with their fans/supporters for mutual benefit.
Bioteams Books Reviews
How to identify someones main worry about a coming change. I found this technique in a book a long time ago – "The Secret Language of Success: Using Body Language to Get What You Want" by Dr. David Lewis (1989). I confess I never got round to testing it properly but it sounded intriguing so I pass it on - "buyer beware".