Social Media and the 2008 US Presidential Campaign
Auren Hoffman, chief executive of Reputation Technology company Rapleaf, writing for BusinessWeek, reviews how the current presidential candidates have become exceptionally adept at "microtargeting" persuadable voters and in using the latest social media software to go beyond seeking traditional support ("give us your money and vote") towards also seeking active advocacy ("call three swing voters").
The article, titled "It takes tech to elect a president", introduces some of the high level trends in presidential campaign marketing over the last few decades. Specifically, the article discusses how the Obama campaign in 2008 has used new forms of microtargeting to create an "Army of Volunteers".
About Ken Thompson
Ken Thompson is an expert practitioner in the area of bioteaming, swarming, virtual enterprise networks, virtual professional communities and virtual teams and has published two landmark books:
Bioteams: High Performance Teams Based on Nature's Best Designs
The Networked Enterprise: Competing for the future through Virtual Enterprise Networks
Ken writes the highly popular bioteams blog which has over 500 articles on all aspects of bioteams (aka organizational biomimicry) - in other words how human groups can learn from nature's best teams.
Ken is also founder of an exciting European technology company Swarmteams which provides unique patent-pending bioteaming technologies for all shapes and sizes of groups, social networks, business clusters, virtual/mobile communities and enterprises. Swarmteams enables groups to be more responsive and agile by fully integrating their mobile phones and the web with bioteam working techniques. The latest Swarmteams implementation is SwarmTribes which helps musicians and bands form a unique collaboration with their fans for mutual benefit.
Tags: social software
Bioteams Books Reviews
In a just published book Work Goes Mobile by Michael Lattanzi, Antti Korhonen and Vishy Gopalakrishnan, authors of Nokia’s mobility master plan, propose a very useful application profiling scheme to establish the degree to which a business could exploit mobile technologies in their broadest sense. This approach would also be very useful for establishing the support requirements for virtually networked teams.