Social Media and the 2008 US Presidential Campaign
Stumble It!Auren Hoffman, chief executive of Reputation Technology company Rapleaf, writing for BusinessWeek, reviews how the current presidential candidates have become exceptionally adept at "microtargeting" persuadable voters and in using the latest social media software to go beyond seeking traditional support ("give us your money and vote") towards also seeking active advocacy ("call three swing voters").
The article, titled "It takes tech to elect a president", introduces some of the high level trends in presidential campaign marketing over the last few decades. Specifically, the article discusses how the Obama campaign in 2008 has used new forms of microtargeting to create an "Army of Volunteers".
To read It Takes Tech to Elect a President
About Ken Thompson
Ken Thompson is an expert practitioner in the area of bioteaming, swarming, virtual enterprise networks, virtual professional communities and virtual teams and has published two landmark books:
Bioteams: High Performance Teams Based on Nature's Best Designs
The Networked Enterprise: Competing for the future through Virtual Enterprise Networks
Ken writes the highly popular bioteams blog which has over 500 articles on all aspects of bioteams (aka organizational biomimicry) - in other words how human groups can learn from nature's best teams.
Ken is also founder of an exciting European technology company Swarmteams which provides unique patent-pending bioteaming technologies for all shapes and sizes of groups, social networks, business clusters, virtual/mobile communities and enterprises. Swarmteams enables groups to be more responsive and agile by fully integrating their mobile phones and the web with bioteam working techniques. The latest Swarmteams implementation is SwarmTribes which helps musicians and bands form a unique collaboration with their fans for mutual benefit.
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Bioteams Books Reviews
Mobile phone users: are we now cyborgs
The term cyborg is used to designate an organism which is a mixture of organic and synthetic parts so designed to enhance its abilities via technology. William Mitchell a professor at MIT Media Lab believes that through our mobile devices we are all becoming mobile cyborgs and its for the better. In his book Me++: The Cyborg Self and the Networked City which he discusses in an interview with James Harkin Mitchell describes how the new communications technologies have overlaid our city spaces with central nervous systems connecting us into the wireless ether via our mobile devices which act as umbilical cords to anchor us into the information society's digital infrastructure.
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A recent research report by University of Queensland Business School (Australia) academics Tim Kastelle and John Steen suggests that large enterprises can make major gains in productivity by investing in their internal communication networks. This resonates strongly with the concepts of bioteaming according to practitioner Max Bhanabhai.
Social software group dynamics: Clay Shirky
One of the papers I re-read lately is Clay Shirky's landmark speech at ETech in 2003 "A group is its own worst enemy" where he identifies 4 principles for social software/social network design. These principles are every bit as relevant today as they were 5 years ago.
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