Chief Blogging Officer: Please Apply Here
Workforce Management Magazine reports on the growing trend for blue-chip organizations to take blogging seriously and even appoint Chief Blogging Officers (CBOs). Is it the natural evolution of blogging into the corporate world or does it totally miss the point of blogging in terms of personality, "human-ness" and authenticity?
"While the title of chief blogger is seductive, analysts and industry insiders said the title shouldn't be the focus. What's essential is the brand voice, whether it comes from one chief blogger (such as vice chairman Bob Lutz on General Motors' FastLane Blog or CEO Jonathan Schwartz on Sun Microsystems' Jonathan's Blog) or a group working together, such as those on Southwest and Wal-Mart's blogs."
To read Chief Blogging Officer Title Catching On With Corporations
About Ken Thompson
Ken Thompson is an expert practitioner in the area of bioteaming, swarming, virtual enterprise networks, virtual professional communities and virtual teams and has published two landmark books:
Bioteams: High Performance Teams Based on Nature's Best Designs
The Networked Enterprise: Competing for the future through Virtual Enterprise Networks
Ken writes the highly popular bioteams blog which has over 500 articles on all aspects of bioteams (aka organizational biomimicry) - in other words how human groups can learn from nature's best teams.
Ken is also founder of an exciting European technology company Swarmteams which provides unique patent-pending bioteaming technologies for all shapes and sizes of groups, social networks, business clusters, virtual/mobile communities and enterprises. Swarmteams enables groups to be more responsive and agile by fully integrating their mobile phones and the web with bioteam working techniques. The latest Swarmteams implementation is SwarmTribes which helps musicians and bands form a unique collaboration with their fans for mutual benefit.
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Bioteams Books Reviews
Social Propagation is the secret to organizational and team learning
and the most evolved non-human species on the planet is not who you think it is! Arie de Geus is credited by many as the inventor of the concept of "the learning organisation". In his book "The Living Company" Arie describes an interview with Professor Alan Wilson, distinguished zoologist and botanist.
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