Workforce Management Magazine reports on the growing trend for blue-chip organizations to take blogging seriously and even appoint Chief Blogging Officers (CBOs). Is it the natural evolution of blogging into the corporate world or does it totally miss the point of blogging in terms of personality, "human-ness" and authenticity?

"While the title of chief blogger is seductive, analysts and industry insiders said the title shouldn't be the focus. What's essential is the brand voice, whether it comes from one chief blogger (such as vice chairman Bob Lutz on General Motors' FastLane Blog or CEO Jonathan Schwartz on Sun Microsystems' Jonathan's Blog) or a group working together, such as those on Southwest and Wal-Mart's blogs."

To read Chief Blogging Officer Title Catching On With Corporations

Ken Thompson is an expert practitioner in the area of bioteaming, swarming, virtual enterprise networks, virtual professional communities and virtual teams and has published two landmark books:

Bioteams: High Performance Teams Based on Nature's Best Designs

The Networked Enterprise: Competing for the future through Virtual Enterprise Networks

Ken writes the highly popular bioteams blog which has over 500 articles on all aspects of bioteams (aka organizational biomimicry) - in other words how human groups can learn from nature's best teams.

Ken is also founder of an exciting European technology company Swarmteams which provides unique patent-pending bioteaming technologies for all shapes and sizes of groups, social networks, business clusters, virtual/mobile communities and enterprises. Swarmteams enables groups to be more responsive and agile by fully integrating their mobile phones and the web with bioteam working techniques. The latest Swarmteams implementation is SwarmTribes which helps musicians and bands form a unique collaboration with their fans for mutual benefit.

Tags: blog

Bioteams Books Reviews

The Networked Enterprise (TNE) book published

June 9, 2008 | article by Ken Thompson in Book Reviews (37)

Knowledge-based SMEs and SMBs (small fish) need to read "The Networked Enterprise (TNE) - competing for the future through Virtual Enterprise Networks (VENs)" with its numerous real examples and proven techniques to find out how to use VENs to develop strategic partnerships with BIG FISH (large enterprises) to propel them to the next level of competitive success. BIG FISH must also use TNE to gain enhanced access to innovation, agility and alternative risk/reward and cost models by partnering with small fish via VENs.

Buy it now from:
Amazon.Com
Amazon.Co.UK

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