Workforce Management Magazine reports on the growing trend for blue-chip organizations to take blogging seriously and even appoint Chief Blogging Officers (CBOs). Is it the natural evolution of blogging into the corporate world or does it totally miss the point of blogging in terms of personality, "human-ness" and authenticity?

"While the title of chief blogger is seductive, analysts and industry insiders said the title shouldn't be the focus. What's essential is the brand voice, whether it comes from one chief blogger (such as vice chairman Bob Lutz on General Motors' FastLane Blog or CEO Jonathan Schwartz on Sun Microsystems' Jonathan's Blog) or a group working together, such as those on Southwest and Wal-Mart's blogs."

To read Chief Blogging Officer Title Catching On With Corporations

Ken Thompson is an expert practitioner in the area of bioteaming, swarming, virtual enterprise networks, virtual professional communities and virtual teams and has published two landmark books:

Bioteams: High Performance Teams Based on Nature's Best Designs

The Networked Enterprise: Competing for the future through Virtual Enterprise Networks

Ken writes the highly popular bioteams blog which has over 500 articles on all aspects of bioteams (aka organizational biomimicry) - in other words how human groups can learn from nature's best teams.

Ken is also founder of an exciting European technology company Swarmteams which provides unique patent-pending bioteaming technologies for all shapes and sizes of groups, social networks, business clusters, virtual/mobile communities and enterprises. Swarmteams enables groups to be more responsive and agile by fully integrating their mobile phones and the web with bioteam working techniques. The latest Swarmteams implementation is SwarmTribes which helps musicians and bands form a unique collaboration with their fans for mutual benefit.

Tags: blog

Bioteams Books Reviews

When not to collaborate

November 4, 2005 | article by Ken Thompson in Book Reviews (37)

A team of one is sometimes best. It might sound like heresy but sometimes the most effective way to produce something is not through collaboration. Collaboration is best for tasks which cannot be fully achieved by a single person – if a job can be completed best by one person then to collaborate to do it will only make it worse.

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Amazon.Com
Amazon.Co.UK

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