Why Most Online Communities Fail

Ben Worthen, writing for the Wall Street Journal (July 16, 2008), reports on a Deloitte survey of over 100 businesses who set up online communities. They found that most of them (>75%) failed and were more like ghost towns than thriving communities. There were 3 main reasons they failed....


A Ghost Town

There were 3 main reasons these online communities failed:

1) focusing/spending too much on technology

2) putting someone with no experience of online communities in charge

3) selecting the wrong set of targets and metrics


To read Why Most Online Communities Fail



About Ken Thompson

Ken Thompson is an expert practitioner in the area of bioteaming, swarming, virtual enterprise networks, virtual professional communities and virtual teams and has published two landmark books:

Bioteams: High Performance Teams Based on Nature's Best Designs

The Networked Enterprise: Competing for the future through Virtual Enterprise Networks

Ken writes the highly popular bioteams blog which has over 500 articles on all aspects of bioteams (aka organizational biomimicry) - in other words how human groups can learn from nature's best teams.

Ken is also founder of an exciting European technology company Swarmteams which provides unique patent-pending bioteaming technologies for all shapes and sizes of groups, social networks, business clusters, virtual/mobile communities and enterprises. Swarmteams enables groups to be more responsive and agile by fully integrating their mobile phones and the web with bioteam working techniques. The latest Swarmteams implementation is SwarmTribes which helps musicians and bands form a unique collaboration with their fans for mutual benefit.


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Bioteams Books Reviews

Effective Brainstorming: Top Tips

Effective Brainstorming: Top Tips
Brainstorming, despite the popularity of the term, is one of the most challenging collaborative activities to carry out. While most people think they know how to brainstorm, very few really understand how to consistently make a session work. Ken Thompson and Robin Good share some of the secrets gleaned from "The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm"


Buy it now from:
Amazon.Com
Amazon.Co.UK


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