Why Most Online Communities Fail
Ben Worthen, writing for the Wall Street Journal (July 16, 2008), reports on a Deloitte survey of over 100 businesses who set up online communities. They found that most of them (>75%) failed and were more like ghost towns than thriving communities. There were 3 main reasons they failed....
There were 3 main reasons these online communities failed:
1) focusing/spending too much on technology
2) putting someone with no experience of online communities in charge
3) selecting the wrong set of targets and metrics
To read Why Most Online Communities Fail
About Ken Thompson
Ken Thompson is an expert practitioner in the area of bioteaming, swarming, virtual enterprise networks, virtual professional communities and virtual teams and has published two landmark books:
Bioteams: High Performance Teams Based on Nature's Best Designs
The Networked Enterprise: Competing for the future through Virtual Enterprise Networks
Ken writes the highly popular bioteams blog which has over 500 articles on all aspects of bioteams (aka organizational biomimicry) - in other words how human groups can learn from nature's best teams.
Ken is also founder of an exciting European technology company Swarmteams which provides unique patent-pending bioteaming technologies for all shapes and sizes of groups, social networks, business clusters, virtual/mobile communities and enterprises. Swarmteams enables groups to be more responsive and agile by fully integrating their mobile phones and the web with bioteam working techniques. The latest Swarmteams implementation is SwarmTribes which helps musicians and bands form a unique collaboration with their fans for mutual benefit.
Tags: virtual communities
Bioteams Books Reviews
Lateral leadership skills are how to get the job done when you are not the boss.Roger Fisher, the world's leading expert on win-win negotiation, partners with Alan Sharp in Lateral Leadership (1998, 2004) to identify three fundamental problems with collaboration in organisations and what you can do to fix them.