Social Network Design: The Network Is A Living System, Design It As Such
What are the key requirements for social software to create social environments and communities that can become self-sustainable? Ken Thompson and Robin Good suggest the answer can be found in the ground-breaking "theory of living systems" developed by two famous Chilean biologists and referred to as autopoiesis.

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Tags: autopoiesis
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Bioteams Books Reviews
The Cult of the Amateur

Read this book if your future is anyway connected to Web2.0. Andrew Keen’s central thesis is that if all content (e.g. music, video, news, books, encyclopaedias) is produced by “amateurs” and no-one will pay for “professional” versions then its curtains for quality or independent publishing.
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That could be a useful wicked question: how does the presence of Bob change your role, Sam?
Mmm . . expectations of change rather than just expectations?
The structure of a social network definitely dictates how well users will interact not only with each other, but with the network itself. Confusing users only leads to poor loyalty, and your site will suffer.