Social Network Design: The Network Is A Living System, Design It As Such
What are the key requirements for social software to create social environments and communities that can become self-sustainable? Ken Thompson and Robin Good suggest the answer can be found in the ground-breaking "theory of living systems" developed by two famous Chilean biologists and referred to as autopoiesis.

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Bioteams Books Reviews
The Internet and social engagement
Authentic social experience is beyond the web.In On the Internet by Hubert Dreyfus, a UC-Berkeley philosophy professor, provides a truely unique philosophical perspective on the internet. Dreyfus seriously challenges a number of widely held assumptions such as the usefulness of search engines, the effectiveness of distance learning and the possibility of meaningful virtual relationships.
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That could be a useful wicked question: how does the presence of Bob change your role, Sam?
Mmm . . expectations of change rather than just expectations?
The structure of a social network definitely dictates how well users will interact not only with each other, but with the network itself. Confusing users only leads to poor loyalty, and your site will suffer.