Social Network Design: The Network Is A Living System, Design It As Such
What are the key requirements for social software to create social environments and communities that can become self-sustainable? Ken Thompson and Robin Good suggest the answer can be found in the ground-breaking "theory of living systems" developed by two famous Chilean biologists and referred to as autopoiesis.

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Bioteams Books Reviews
Mobile phone users: are we now cyborgs
The term cyborg is used to designate an organism which is a mixture of organic and synthetic parts so designed to enhance its abilities via technology. William Mitchell a professor at MIT Media Lab believes that through our mobile devices we are all becoming mobile cyborgs and its for the better. In his book Me++: The Cyborg Self and the Networked City which he discusses in an interview with James Harkin Mitchell describes how the new communications technologies have overlaid our city spaces with central nervous systems connecting us into the wireless ether via our mobile devices which act as umbilical cords to anchor us into the information society's digital infrastructure.
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That could be a useful wicked question: how does the presence of Bob change your role, Sam?
Mmm . . expectations of change rather than just expectations?
The structure of a social network definitely dictates how well users will interact not only with each other, but with the network itself. Confusing users only leads to poor loyalty, and your site will suffer.