Nature as Design Template
Stumble It!In a BusinessWeek Special Report, February 2008, Matt Vella reports on how Janine Benyus, dean of the burgeoning "biomimicry" design movement, helps companies look to the natural world to help take their business green.
Pictures: The nose cone of Japan's 500 Series Shinkansen bullet train is modeled after a kingfisher's beak. Getty Images
"Often we find ourselves being asked not just how to green a product but how to begin greening a whole company. More and more, we are helping clients think about running their business like a food web."
To read the BusinessWeek article.
See also Janines video on TED:
Bioteaming is biomimicry of social structures.
Tags: benyus, biomimicry
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Bioteams Books Reviews
The Cult of the Amateur
Read this book if your future is anyway connected to Web2.0. Andrew Keen’s central thesis is that if all content (e.g. music, video, news, books, encyclopaedias) is produced by “amateurs” and no-one will pay for “professional” versions then its curtains for quality or independent publishing.
Buy it now from:
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