Lego learns to play with its customers
Wired Magazine reports in ‘Geeks in Toyland’ that Lego now get it on the power of customer co-invention after they invited leading users to join the Lego R&D Team to collaborate on an upgrade to Mindstorms Robots.

See also “Customer collaboration: exploiting the Hawthorne Effect”.
Tags: collaboration, Hawthorne Effect
Bioteams Books Reviews
The Truth about Office Life
David Bolchover, author of The Living Dead: The Truth about Office Life, writing for the UK Times Newspaper in “Sickness at work: the big story” asks the big question: Why do smaller companies have fewer absences? And what can the big corporations do?
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