Lego learns to play with its customers
Wired Magazine reports in ‘Geeks in Toyland’ that Lego now get it on the power of customer co-invention after they invited leading users to join the Lego R&D Team to collaborate on an upgrade to Mindstorms Robots.

See also “Customer collaboration: exploiting the Hawthorne Effect”.
Tags: collaboration, Hawthorne Effect
Bioteams Books Reviews
When Rational People Make Irrational Choices
Ori Brafman introduces his forthcoming book, “Sway: The Irresistible Pull of Irrational Behavior” by sharing a very sobering tale which illustrates how even the most trusted professionals (airline pilots) can depart wildly from the rational under certain pressure conditions.
Buy it now from:
Amazon.Com
Amazon.Co.UK















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