Lego learns to play with its customers
Wired Magazine reports in ‘Geeks in Toyland’ that Lego now get it on the power of customer co-invention after they invited leading users to join the Lego R&D Team to collaborate on an upgrade to Mindstorms Robots.

See also “Customer collaboration: exploiting the Hawthorne Effect”.
Tags: collaboration, Hawthorne Effect
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Bioteams Books Reviews
Beyond Multinationals: a new corporate structure emerges
The rise of the MetaNational: In a new book, From Global to MetaNational, Strategy experts and Insead Professors, Yvez Doz, José Santos and Peter Williamsonargue that the future form of successful global enterprise has now changed from the multinational to the metanational.
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