Lego learns to play with its customers
Wired Magazine reports in ‘Geeks in Toyland’ that Lego now get it on the power of customer co-invention after they invited leading users to join the Lego R&D Team to collaborate on an upgrade to Mindstorms Robots.

See also “Customer collaboration: exploiting the Hawthorne Effect”.
Tags: collaboration, Hawthorne Effect
Bioteams Books Reviews
The secret physics of social network growth
A crowd draws a crowd but you need to be fit too. Distinguished Physicist Albert Laszlo Barabasi in his excellent book "Linked - the New Science of Networks" lets us into the secret of how any kind of network grows.
Buy it now from:
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