The Sociology of the Mobile Phone
A fascinating research report (April 2006) by Hans Geser of Zurich University on the use of mobile phones by pre-teens suggesting that they make a bigger impact on behaviour than previously thought and some surprising male-female usage differences.
For example, definite evidence that the earlier they get their phones the more active users they become throughout later life, two thirds of pre-teens dont turn off their phone while they sleep, the surprisingly large size of their mobile social networks and the total inability of many of them to leave the house without their handsets.
The report concludes:
First of all, we see very strong behavioral impacts manifested in heavier subsequent inbound and outbound usage of the mobile phone for oral calls as well as for text messages as well as in an increased passive availability for phone contacts during nights. Astonishingly, such long-term "sleeper effects" on usage intensity are much stronger for males than for females.
Secondly, there are persisting consequences on the social level: causing early adopters to have wider networks of active phone partners even seven or eight years after first usage. This effect is also more pronounced among males.
Thirdly, parallel effects on the attitudinal level can be observed. Thus, early adopters show higher subjective involvements with the new technology by asserting that they cannot imagine life without mobile handsets and that they consider it as an essential part of their "style of life", or that mobile communication has improved substantially their social life. In contrast to the behavioral and social aspects, both genders are similarly affected by such psychological correlates.
Bioteams Books Reviews
A crowd draws a crowd but you need to be fit too. Distinguished Physicist Albert Laszlo Barabasi in his excellent book "Linked - the New Science of Networks" lets us into the secret of how any kind of network grows.