Corporate structure: the next step for multinationals
Stumble It!In a new book, From Global to MetaNational, Strategy experts and Insead Professors, Yvez Doz, José Santos and Peter Williamson argue that the future form of successful global enterprise has now changed from the multinational to the metanational.
Multinationals are characterised by packaging home-country know-how to new markets - locations abroad are seen primarily as sources of potential cost advantage.
"Metanationals" are characterised by harvesting distributed knowledge from all over the world and leveraging it into innovative products whose delivery shape may vary in their different markets and geographies.
The authors argue for three key capabilities in becoming an effective metanational:
- Sensing – to be able to detect new opportunities through "sensing networks"
- Mobilizing – to be able to turn these opportunities into effective actions through “magnets”
- Operationalizing – to be able to scale up and deliver globally
They suggest that whilst most multinationals are strong in operationalizing they are very weak in sensing and mobilizing - interestingly these two capabilities require a collaborative networked approach rather than the old forms of hierarchy and matrix management.
In a chapter entitled, The Tyranny of Distance, the authors contend that ICT in itself, even if backed up by a large investment budget, cannot fully address the problems of mobilizing dispersed knowledge.
For a free first chapter of the book click here.
For an interview with the authors on Gurusonline.tv.
Digg | 
del.icio.us | 
Reddit | 
Yahoo! | 
Add to my favourites
Comments
Bioteams Books Reviews
The Networked Enterprise (TNE) book published
Knowledge-based SMEs and SMBs (small fish) need to read "The Networked Enterprise (TNE) - competing for the future through Virtual Enterprise Networks (VENs)" with its numerous real examples and proven techniques to find out how to use VENs to develop strategic partnerships with BIG FISH (large enterprises) to propel them to the next level of competitive success. BIG FISH must also use TNE to gain enhanced access to innovation, agility and alternative risk/reward and cost models by partnering with small fish via VENs.
Buy it now from:
Amazon.Com
Amazon.Co.UK
Related Virtual Collaboration Networks Articles
Management Flight Simulator for Virtual Business Networks
Leading a virtual business network requires different skills than leading a traditional team. Many of these skills are unfortunately very counter-intuitive due to the living, evolving nature of such networks. Discovering this 'on the job' is almost as crazy as training airline pilots without using flight simulators!
Best collaborative business network articles
Here is a collection of my 7 most popular articles on collaborative and virtual business networks based on user feedback and page views:
Virtual Enterprise Networks: current best practice in the UK
Andrew Faughy, General Manager and Director of VEN Operations Ltd, gives an excellent video lecture ‘VEN: The Story so Far’ at the ICE Conference (Milan 2006) on the Virtual Enterprise Network concept in practice in Yorkshire in the UK involving nearly 400 small businesses.
