Corporates dont trust blogs
Pat Garland, at Egovni reports on a survey carried out by McKinsey and Company which suggests that business execs love user-driven collaboration but are much less enthusiastic about blogs.

“Apparently very few executives blog themselves and when they do, it runs through the marketing or PR departments. Managers in general still worry about loss of control with blogs. Letting their employees and consumers into the conversation and allowing them their say frightens them.”
Bioteams Books Reviews
The Internet and social engagement
Authentic social experience is beyond the web.In On the Internet by Hubert Dreyfus, a UC-Berkeley philosophy professor, provides a truely unique philosophical perspective on the internet. Dreyfus seriously challenges a number of widely held assumptions such as the usefulness of search engines, the effectiveness of distance learning and the possibility of meaningful virtual relationships.
Buy it now from:
Amazon.Com
Amazon.Co.UK















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