Generation-C Teams make natural bioteams
In the ground-breaking book Communities Dominate Brands, Tomi Ahonen and Alan Moore introduce a new generation of technology users: Generation C (C stands for Community). If you have some Gen-Cs on your team you are ideally placed to take advantage of bioteaming principles and here is how you can spot them.
Mobile phones come first for Gen-C
“The only current tool that allows continuous connectedness at all hours and regardless of location, is the mobile phone. Thus one of the primary connection methods for Gen-C is the mobile phone. It is not necessarily the only digital network or means to connect with communities, as Gen-C tend to be very active on many communication networks. They easily use IM Instant Messaging, play networked videogames, actively surf the fixed Internet, use e-mail, and may well be involved in blogging. But these are ancilliary connection methods. The personal and primary connection tool for Gen-C is the mobile phone. “
Gen-C are continuously in their communities
“Members of Generation-C will regularly, on a daily basis, consult with friends and colleagues from their various communities. To do so, they have to have continous access to their network. They must be "always-on" and only the mobile phone allows this”
Six Tests for a Gen-C
According to the authors there are certain key traits which identify a Generation-C:
- Addiction to mobile phone
- The personal and primary connection tool for Gen-C is the mobile phone
- Responsiveness to phone calls
– A Gen-C will not answer a ringing phone unless it suits them
- Voice mail is so not cool
- If you leave voice mail messages, you not Gen-C
- Consumers of mobile content or services
– A Gen-C knows how to download content
- Extreme texting competence
- A Gen-C can type out messages blind, literally – without predictive text
- Concurrent multi-channel communications
- Gen-C can carry out voice conversation and send an SMS text message at the same time
So if your team has Gen-C characteristics then you are very well placed to benefit from bioteaming principles. For more on bioteams see The Bioteaming Manifesto.
Bioteams Books Reviews
In a just published book Work Goes Mobile by Michael Lattanzi, Antti Korhonen and Vishy Gopalakrishnan, authors of Nokia’s mobility master plan, propose a very useful application profiling scheme to establish the degree to which a business could exploit mobile technologies in their broadest sense. This approach would also be very useful for establishing the support requirements for virtually networked teams.