Ori Brafman introduces his forthcoming book, “Sway: The Irresistible Pull of Irrational Behavior” by sharing a very sobering tale which illustrates how even the most trusted professionals (airline pilots) can depart wildly from the rational under certain pressure conditions.

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New McKinsey research shows that a payday could be arriving faster than expected. "A new class of company is emerging--one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization's reach to customers, partners, and suppliers. We call this new kind of company The Networked Enterprise".

A lot of my work involves facilitating large meetings where groups need to collaborate to resolve difficult issues or develop future plans for working together. Over the last 12 months I have started to share 4 Golden Rules with the participants which always seem to significantly improve the results we get. Here they are!

Many networks and communities seem to require constant attention from the leaders or facilitators. Its always the same old people who seem to do all the work. Take away the leader, perhaps because the funding runs out, and the community just withers and dies - sometimes within a matter of weeks. Often this happens because the network has not cultivated the 3 critical dialogues in a community: taking care of business, grooming and emoting. These dialogs must take occur across the 3 key network encounters: one-one, one-many and many-many. Heres how you can make your networks and communities less fragile!