Structured blogging standard launched

Standards initiative for blog aggregation and applications

One of the problems with blogs is that posts can have any, or no, structure. So, for example, my blog post about a DVD review might include the running time and the certificate. Your DVD reviews might instead offer a star rating and a genre classification. This inconsistency makes the work of automatic aggregation into a DVD review site very difficult. Likewise its very challenging to do intelligent filtering (e.g notify me of all reviews of Jim Carey's films in the non-comedy genre) .

It also means that collectively as bloggers our film reviews don’t get reach their full potential audiences.

RSS does not help here – it merely makes it possible pass our reviews around amazingly easily but cannot do anything to deal with the lack of a common structure.

Structured blogging is a not-for profit initiative intended to address this which is supported by a number of players and announced at the Syndicate Conference in San Francisco earlier this week (December 13).

Structured Blogging has a very credible set of supporters but there are also those who are more cautious about its prospects, such as Stowe Boyd of Corante, who believe that it is a top-down approach to blog standards which is less likely to succeed than a more bottom-up approach such as microformats or blogspeak.


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