Virtual enterprise network case study
An Environmental Technology VEN
This article links to a detailed case study of a Virtual Enterprise Network (VEN) operating on a cross-border basis between small-to-medium businesses in Ireland with the specific objective to strengthen their ability to compete on a global commercial stage.
The VEN aimed to create critical mass, enabling the client companies to leverage their collective strengths and individual potential particularly through collective tendering, joint marketing, joint purchasing and joint R&D.
Another priority given its unique geography was to deliver significant benefits especially in promoting cross-border company partnerships and alliances.
The case study shows how the VEN managed to achieve its objectives but also highlights the real challenges in making such a collaborative venture succeed.
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