Businessweek says virtual collaboration is now hot

Collaboration is one of the 6 key areas being exploited by Web Smart 50 companies

Businessweek reports in The Web Smart 50 that..."the Web is not only cool again: It's hot. Sure, this time around it's different. The excitement, so vaporous in the bubble years, now pays dividends in hard coin. Productivity soars, costs plunge, and new markets come to life".

COLLABORATION is one of 6 key trends Businessweek identify which cut across industries and include CUSTOMER SERVICE, CUSTOMIZATION, STREAMLINING, MANAGEMENT and CUTTING EDGE.

Masters of virtual collaboration

The Web Smart 50 represents Businessweek's view of the most innovative projects within corporations - so-called "masters of the Web” and includes projects at Procter & Gamble, IJIS Institute, Intuit, Linden Lab, Amber Alert Consortium, Dresdner Klienwort Wasserstein and Schlumberger as 'pacesetters in collaboration'.

The article also includes a virtual collaboration case study for R. Bird and Company (a brand identity company) and the positive user experiences they are having with BaseCamp, the collaborative project management service, from 37signals from Chicago who have assembled a very interesting portfolio of products and tools for collaboration which includes backpackit.

The power of crowds attracts Businessweek's attention through a San Francisco startup digg which, according to Businessweek, has 80,000 members who unearth around 700 interesting topics on a daily basis with the 15 most popular ones being pulled together on the digg home page and attracting some 500,000 visitors per day.

Social networking is also seen as hot with the example of MySpace being used to offer music and allow communication between rock bands and their fans.

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