Using VoiP strategically

Harvard now says VoIP is strategically important

A very interesting article appeared in September's Harvard Business Review (Vol. 83, No. 9) the significance of which may not have been fully appreciated. The article, Using VoIP to Compete, explains "Voice over IP" in laymans terms and concludes:

"VoIP is coming. The important dividing line won't be between those who deploy it and those who do not, or even between early adopters and laggards. It will be between those who see VoIP as just a new way to do the same old things and those who use it to rethink their entire businesses".

What also very interesting is that the Harvard Business Review is an august and conservative business publication. As a regular HBR reader I cannot remember the last time they published a ‘technology led business strategy’ article like this one.

So either VoiP is really significant as a business issue or HBR are getting more in tune with the opportunities technology can create for a business or both!


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